Summary Responds to Internet customer inquires and ensures that the dealership actualizes its maximum profit potential on Internet sales.
Essential Duties
- Essential Duties include the following. Other duties may be assigned. Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or in person.
- Has thorough knowledge of all dealership products and services. Satisfies the transportation needs of Internet-generated customers. Sells/leases and delivers a minimum of units per month.
- Directs customers to product information resources, including those available on the Internet.
- Assists customers in selecting vehicles.
- Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
- Checks email frequently and responds to inquiries immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
- Handles all Internet sales inquiries personally.
- Coordinates Internet promotions with other dealership sales promotions and advertising.
- Ensures that the website address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens and all dealership advertising.
- Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
- Works with webmaster to update the website frequently to attract new and repeat visitors.
- Takes photos of dealership inventory for use on the dealership site. Maintains an ongoing customer database to capture repeat business. Knows and understands the federal, state and local laws that govern retail automobile sales.
- Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. Keeps abreast of new products, features, accessories etc., and their benefits to customers.
- Attends product and sales training as requested by sales manager. Schedules first service appointment.
- Attends sales meetings.
- Maintains professional appearance.
- Other tasks as assigned.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Associate’s degree (A.A.) or equivalent from two–year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and. experience.
- Bachelor’s degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
- Two to four years related experience and/or training; or equivalent combination of education and experience.
Language Skills
- Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence.
- Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization. Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
- Ability to write routine reports and correspondence.
- Ability to speak effectively before groups of customers or employees of organization.
- Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Mathematical Skills
- Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
- Ability to compute rate, ratio and percent and to draw and
- interpret bar graphs.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume.
- Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
- Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form.
- Ability to deal with problems involving several concrete variables in
- standardized situations.
- Ability to solve practical problems and deal with a variety of concrete
- variables in situations
- where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. Ability to define problems, collect data, establish facts and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Certificates, Licenses, Registrations
- State Sales License
- Valid Driver’s License
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.